Communication

The Psychology of Kevin Hogan’s 10 Laws of Persuasion

The field of persuasion has been well researched over recent years and there is plenty scientific evidence of what is successful. Two of the best-known and best-selling books on the subject are Psychology of Persuasion by Kevin Hogan and Influence …

Achieving Trust By Building Rapport

five flying jet planes on sky at daytime

How can building rapport help you get better results from your communication and marketing? Rapport exists when there is a comfortable feeling of confidence and trust between two or more people. Where there is strong rapport, people understand each other …