When you have taken the right steps to position and package your expertise so that you are seen as an authority in your market, you want to attract as many prospective ideal clients as possible. The big mistake many people …
One of the key ways to stand out from other experts and attract more of your ideal clients is to demonstrate your expertise in a range of different media. You want to appear to be everywhere that someone is looking …
To attract more of your ideal clients, you need to present your expertise in a way that makes it easy for your first choice clients to invest with you and to pay higher prices. When we talk about “packaging” your …
If you want to attract more of your ideal clients, you need to know who will give you money for what you do and have a good reason why they should give it to you. Your “positioning” is a crucial …
If you earn a living based on your expertise – the advice, skills and knowledge you use to help others – you need to attract more of your ideal clients. That’s the key to achieving the income and lifestyle you …
Perhaps one of the biggest reasons people fail to achieve their potential is that they don’t use their time wisely. The problem is that when a day, an hour or a minute has passed, you can never get it back. …
While many books have been written about how changing the way you think can transform your results, I believe one stands above all the others. That book is Psycho-Cybernetics by Maxwell Maltz. It may have a crazy name and it …