If you want to persuade someone to buy your product or service, you’ll find it much easier if you are offering something they already want. This may seem too obvious to be even worth mentioning but the truth is many …
Despite years of practical experience and many expensive courses, I’ve realized the best marketing tip I ever got was in my High School English class. This tip provides the basis of a simple and scientifically-proven system for quickly and easily …
Most people make up their minds very quickly about whether to buy your product or service. These fast decisions are made unconsciously. So, if you want to influence them, you have to communicate at an unconscious level. As the unconscious …
If you want to identify and attract more ideal clients, you need to know who will give you money for what you do and have a good reason why they should give it to you. Your marketing positioning is a crucial step in the process of …
There is plenty scientific evidence that identifies what techniques are the most effective in persuading someone. The two best-known and best selling books in this category are Influence by Robert Cialdini and Psychology of Persuasion by Kevin Hogan. Both authors …
The field of persuasion has been well researched over recent years and there is plenty scientific evidence of what is successful. Two of the best-known and best-selling books on the subject are Psychology of Persuasion by Kevin Hogan and Influence …
The easiest way to waste your business time is by starting completely afresh every time you need something new – whether it’s a sales letter, presentation script or content for your website. Don’t try to reinvent things and make them …
If you go on a journey, the first thing you need to know is where you are headed. Yet most businesses don’t have a clear idea of where they’re going, so it’s not surprising that so many fail to attract …
According to Albert Einstein ‘everything should be made as simple as possible but not one bit simpler.’ If you think about the fact that each of your customers is being bombarded with millions of bits of information per second you’ll …
There’s a little known secret that would help many more people achieve the success they are capable of. That secret is that it’s possible to change your beliefs. You may wonder why you would want to. They’re just thoughts after …