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The Unconscious Emotions that Make People Buy

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Most people make up their minds very quickly about whether to buy your product or service. These fast decisions are made unconsciously. So, if you want to influence them, you have to communicate at an unconscious level. As the unconscious …

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The Science of Robert Cialdini’s Rules of Influence

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There is plenty scientific evidence that identifies what techniques are the most effective in persuading someone. The two best-known and best selling books in this category are Influence by Robert Cialdini and Psychology of Persuasion by Kevin Hogan. Both authors …

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Limiting Beliefs and How to Change Them

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There’s a little known secret that would help many more people achieve the success they are capable of. That secret is that it’s possible to change your beliefs. You may wonder why you would want to. They’re just thoughts after …

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